who we are
We aren’t a data company…but we do collect data.
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We aren’t an analytics company…but we do perform analyses.
We are an insights company.
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Our mission is not to sell you data or charts.
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Our mission is to empower your company to make data-driven decisions.
about
Every business and every company wants to make data-driven decisions whenever they can.
This often requires (1) specific data, (2) a research team, and/or (3) a six-figure research budget.
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What if you don’t have any of the above?
That’s where we come in.
We explore digital media communications & social media conversations with AI & natural language processing (NLP) to understand hundreds to thousands of consumers in your space.
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We then provide tailored reporting and consultation to develop strategic initiatives and customized content from our insights.
Insights drive action.
With synced insights, your organization can:
- Direct marketing/branding initiatives founded on consumer values and interests
- Execute optimized SEO strategies knowing the lexicon of consumers and competitors
- Address client pain points and challenges
- Infuse communications with the language of consumers/customers
- Generate content that facilitates client engagement
- Appeal to different segments of your audience/consumers
- Identify influencers, thought leaders, and social channels in your space
- Evaluate brand, service, and campaign perceptions