in the media
See a very unserious example of our work featured on NBC/Peacock's THEMOVE podcast, with Lance Armstrong and crew.
the mission
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The mission is not to sell you a dashboard or charts.
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The mission is to empower your company to make data-driven decisions—with real research.
about
Organizations want to understand the digital and social media landscape as it relates to brands, content areas, crises, and public events.
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​Our research involves the analysis of digital media communications & social media conversations with AI & natural language processing (NLP) to understand the perspectives of hundreds to thousands of individuals in your space.
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We then provide tailored reporting and consultation to develop strategic initiatives based on our insights. Our insights support a range of marketing, communications, and public affairs goals. We specialize in analytics for boosting and managing earned media and organic visibility across social platforms.
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real insights drive action.
With synced insights, your organization can:
- Direct marketing and branding initiatives founded on consumer values and interests
- Execute optimized SEO strategies informed by the lexicon of consumers and competitors
- Address audience pain points and challenges
- Enact social media action plans by understanding the pulse of an event or crisis
- Generate content that drives consumer engagement
- Appeal to different segments of your audience or consumer base
- Identify influencers, thought leaders, and social channels in your space
- Evaluate brand, service, and campaign perceptions