in the media
See a very unserious example of our work featured on NBC/Peacock's THEMOVE podcast, with Lance Armstrong and crew.
the mission
The mission is not to sell you a dashboard or charts.
The mission is to empower your company to make data-driven decisions—with real research.
about
Organizations want to understand the digital and social media landscape as it relates to brands, content areas, crises, and public events.
Our research involves the analysis of digital media communications & social media conversations with AI & natural language processing (NLP) to understand the perspectives of hundreds to thousands of individuals in your space.
We then provide tailored reporting and consultation to develop strategic initiatives based on our insights. Our insights support a range of marketing, communications, and public affairs goals. We specialize in analytics for boosting and managing earned media and organic visibility across social platforms.
real insights drive action.
With synced insights, your organization can:
- Direct marketing and branding initiatives founded on consumer values and interests
- Execute optimized SEO strategies informed by the lexicon of consumers and competitors
- Address audience pain points and challenges
- Enact social media action plans by understanding the pulse of an event or crisis
- Generate content that drives consumer engagement
- Appeal to different segments of your audience or consumer base
- Identify influencers, thought leaders, and social channels in your space
- Evaluate brand, service, and campaign perceptions